Paragon Capital Management recently hosted a lunch time conversation with AVPN and Campaign for Good on the topic of effective philanthropy and the role it can play in bringing families together around shared values and purpose. The session was led by William Gondokusumo, Founder & CEO of Campaign for Good, and Emilie Röell, Head of Business Development at ImpactCollab.
A key takeaway was that philanthropy is about more than giving. It can serve as a powerful way for families to have conversations about values, purpose, and the legacy they wish to leave behind. Whether initiated by parents, children, or significant life events, giving can help align generations around a shared vision and foster deeper family engagement. The discussion is particularly relevant for families considering legacy planning, intergenerational alignment, and how to deploy wealth purposefully. Thoughtful philanthropy can help transform wealth into a lasting expression of family values and impact.
The session also addressed common barriers to giving. Contrary to popular belief, effective philanthropy is not reserved for the ultra-wealthy. The speakers noted that the challenge is often not the availability of capital but knowing where to begin, identifying credible organisations, and developing a structured approach to giving.
At Paragon Capital Management, we believe that wealth planning extends beyond financial outcomes. Meaningful conversations about legacy, values, and impact are increasingly important as families seek to prepare future generations for responsible stewardship. Philanthropy, when approached intentionally, can be a powerful tool to strengthen family connections, foster shared purpose, and create a legacy that extends far beyond wealth itself.
If you are exploring how philanthropy can be integrated into your family’s legacy planning journey, speak with us to learn more.